Privacy Statement

What does this privacy statement apply to?

 

This privacy statement applies to your personal information collected or processed through the websites, mobile applications and other services and products that collect or process data and display this statement belonging to Pet Food Reference Manual (PFRM), Incorporated and its family of companies. This statement does not apply to such entities’ websites, mobile applications and other services and products that do not display or include a link to this privacy statement or that have their own privacy statement. This privacy statement applies to your personal information, which is any information or combination of information that could reasonably be used to identify you.

Our privacy practices are consistent with country data protection laws. We cooperate with country data protection authorities if they believe a privacy problem has occurred.

 

What information do we collect and process?

We may collect or process various information that you provide to us, including personal contact details, and information related to your purchases, employment or demographic.

Personal contact details includes information such as names, addresses, telephone numbers, or e-mail addresses such as when you provide them to us during online registration or when doing business with us or providing services to us; some websites allow you to establish a user name and password to set up an account.

Purchase-related information includes data regarding purchases you make on our websites, including payment card information and shipping details.

Employment-related information includes your indicated job preferences, work history and information provided on applications submitted to us online.

Demographic information includes data such as age, gender, hobby or activity information, taste or other preference information, and the like.

We may collect information from other sources, including contact lists, and demographic information from third parties and other sources. This data may be combined with other information that we collect.

We also collect certain types of information automatically:Your Internet Protocol (IP) address or device identifier, your device’s operating system, browser type, websites visited before or after you visit our website, pages viewed and activities at our website, as well as your interaction with advertisements.Third-party service and advertising partners may also collect information automatically.

 

How do we use your information?

We may use your information for a variety of purposes including: to provide products or services that you request; to administer promotions (sweepstakes, contests and offers); to communicate with you; to deliver advertising; to improve our websites, products and services; and for other legitimate business purposes.

Providing the features, products and services you request: We may use the information we collect about you to fulfill your requests for, and enable your use of, our features, products and services.

Registration, contests and promotions: We may use your information to enter you in contests, to notify you of results and to register you for certain features, products and services.

To communicate with you and provide you with information: We may use your information to communicate with you, to respond to your questions or comments, to provide you with updates and news and to alert you when job vacancies that fit your profile arise (in the event that you submit your resume). We also may use your information to provide you with personalized content, information, and to send you brochures, coupons, samples, offers and other information on our products or our family of companies. We ask visitors providing e-mail addresses to indicate if they would like further information or updates from us or our website and only those who request it will receive follow-up communications from us. We may also ask if you would like to receive information about other products available from members of our family of companies.

 

We may share or disclose your information:

With Pet Food Reference Manual (PFRM) and the Pet Food Reference Manual (PFRM) family of companies; With vendors or agents. For example, we may share your information with companies we have hired to provide services on our behalf. When we share information with these other companies to provide services for us, they are not allowed to use it for any other purpose and must keep it confidential unless you otherwise consent. Where your information may be transferred along with other business assets. We also may share or disclose personal information, including the content of your communications:

 

WHAT ARE COOKIES AND HOW DO WE USE THEM?

“Cookies” are data files that a website sends to your computer while you are viewing the website. These data files include information that allows our websites to remember important information that will make your use of the website more efficient and useful to you. Our websites use cookies for a variety of purposes.

Visitors to our websites use different web browsers and different computers. To make your visits as easy as possible with the technology you use, we automatically keep track of information like the type of browser (e.g., Internet Explorer, Safari, or Firefox) and operating system (e.g., Windows, Mac-OS X) used by a visitor, IP address, domain name of the visitor’s Internet service provider, websites visited before and after, pages viewed and activities at our websites, and advertisements seen or clicked on. We also track the total number of visitors to our websites in an aggregate form to allow us to update and improve them. Personal contact information is not extracted in this process. This information tells us if more visitors prefer certain features or areas to others, which helps us keep our websites fresh and interesting to the majority of our visitors.

Cookie technology helps us deliver content tailored to a visitor’s interests, and allows us to make ordering products, entering and participating in sweepstakes and contests, and offering other functions at our websites easier for our visitors. Websites that offer online shopping use cookies to remember and process the items in your shopping cart. Where permitted, we may associate personal information with a cookie file in such instances.

Please note that we may allow third parties to advertise on our websites. Some of these third parties may place cookies on your computer for purposes of advertising. we do not control the cookies of third parties. Some of these companies are members of the Network Advertising Initiative (NAI), which offers a single location to opt out of their cookies. Please visit the Network Advertising Initiative’s website.

 

WHAT IF YOU DON’T WANT COOKIES?

If you don’t want cookies, you can set your computer to warn you each time a cookie is being sent or turn off all cookies (except Flash cookies) through your browser (e.g., Internet Explorer or Safari). Check your browser “help” menu to learn the correct way to change or update your cookies. To find out more about how to manage or delete Flash cookies, visit Adobe. Please note that if you do not accept cookies, some features or activities may not be available to you.

 

HOW DO WE SERVE ADVERTISEMENTS THROUGH ONLINE INTEREST-BASED ADVERTISING?

At times we display ads both on our network of owned and operated websites and on the websites of third parties. When you visit one of our websites or view ads that we serve elsewhere online, you may see different kinds of ads, such as text ads next to search results or video ads on web pages. Sometimes, these ads are based on the content of the pages on which they appear. Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. With interest-based advertising, the goal is to show you ads that are most relevant to you.

To do this, we and some of our third-party advertising companies use technologies such as cookies and web beacons to collect information about your interaction with our websites and other third-party websites (“Online Data”). This Online Data generally does not identify you to us personally and, typically, it is aggregated with other data to create segments – groups of users and certain general interest categories that we have inferred based on a variety of factors (for example, “sports fan”). The Online Data can include: The Web pages, products and services you view and links you click when using our websites and services as well as third-party websites; Our e-mails that you view and links you click on within that e-mail; Whether you view or click on ads that are shown to you; Demographic or interest data, including general geographic location derived from IP address; We and our third-party advertising partners use this Online Data to paint a more accurate picture of the interests of the audiences with which we interact – including you – so that we can serve ads that are more relevant to those interests.

In addition, our third-party advertising partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) for reporting website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail advertisements.

 

WHERE IS YOUR INFORMATION STORED AND PROCESSED?

Personal information collected on our websites and services, or received by Pet Food Reference Manual (PFRM) from you or third parties, may be stored and processed in the United States or any other country where we or our service providers maintain facilities.

The servers and databases in which information may be stored may be located outside the country from which you accessed this website and in a country that does not have the same privacy laws as your country of residence. The personal information you provide us may be transmitted abroad, but we will collect, process and use personal information only in accordance with this privacy statement.

 

CHANGES TO THIS PRIVACY STATEMENT

We may update this privacy statement from time to time, so please visit this page periodically and review this statement for changes. We will notify you of material changes to this privacy statement by posting a notice on our home page for a reasonable period of time and changing the “Last Updated” date. Your continued use of our websites following the posting of changes will mean that you accept the changed terms.